The rise of social media has led to an increase in online personalities, influencers, and content creators. Research has shown that these online figures can have a significant impact on their audiences, shaping opinions, and influencing behaviors (Kaplan & Haenlein, 2010). In the context of Indonesian culture, social media has become an integral part of daily life, with many Indonesians using platforms like Instagram, YouTube, and Facebook to connect with others and consume content (Taylor, 2017).
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.
The findings of this study highlight the significance of online personalities like Meyd787 Tante Cantik in shaping online culture and interactions. Her popularity reflects the changing nature of entertainment and celebrity culture in the digital age. Moreover, the study suggests that online personalities can have a profound impact on their audiences, influencing their perceptions, attitudes, and behaviors.
Taylor, C. (2017). Social media in Indonesia: A review of the literature. Journal of Southeast Asian Studies, 48(3), 259-275.
This study employs a qualitative approach, using content analysis and online ethnography to examine Meyd787 Tante Cantik's online presence and her interactions with her fans. Data was collected from her social media profiles, online comments, and fan engagements.