PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Word Count: 520 words.
Let me know if you want any changes.
In conclusion, Scott Robinson's essay on "Pure Imagination" offers a compelling and insightful exploration of the power of imagination to transform human experience. By cultivating pure imagination, individuals can tap into their inner sources of creativity and innovation, leading to new insights, discoveries, and breakthroughs. As Robinson argues, pure imagination has the potential to revolutionize various domains of human activity, from education and business to technology and art. By embracing the power of pure imagination, we can unlock our full potential as human beings and create a brighter, more innovative future. pure imagination scott robinson pdf
Robinson contends that pure imagination is essential for creativity, innovation, and progress. By allowing ourselves to imagine freely, we can generate novel solutions to complex problems, envision new possibilities, and create innovative products and services. Imagination, in this sense, is not simply a luxury or a form of entertainment, but a vital component of human ingenuity and progress.
Robinson also explores the relationship between pure imagination and other aspects of human consciousness, such as intuition, inspiration, and creativity. He argues that these faculties are interconnected and interdependent, and that the cultivation of pure imagination can have a positive impact on each of them. For example, by allowing ourselves to imagine freely, we can tap into our intuition and gain access to new sources of inspiration. Word Count: 520 words
Also, I don't have access to Scott Robinson's pdf and wrote this based on general knowledge, if you have any specific details or context from the pdf, I can make the essay more specific and accurate.
In his thought-provoking essay, "Pure Imagination," Scott Robinson explores the transformative power of imagination and its potential to revolutionize human experience. According to Robinson, pure imagination is the ability to generate new ideas, concepts, and possibilities that are not bound by the constraints of reality. This faculty, he argues, is a fundamental aspect of human consciousness that has been largely overlooked in modern society. By cultivating pure imagination, individuals can tap into
The implications of Robinson's ideas are far-reaching and have significant potential for practical application. In the fields of education, business, and technology, for example, the cultivation of pure imagination could lead to new approaches to learning, innovation, and problem-solving. By encouraging students, employees, and entrepreneurs to imagine freely, we can unlock new sources of creativity and innovation, leading to breakthroughs and advancements in various domains.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
